However, the collaboration isn’t limited to in-house improvements; it also aims to create a positive impact that extends far beyond goal posts.
“As with football, technology has the power to connect and unite people all over the world,” says Vikrant Batra, global chief marketing officer at HP. “The passion of Wrexham’s fans to rally around their beloved football team, throughout the highs and lows, has been an inspiration to us at HP. We’re excited to bring the power of our technology to the club and broader community, supporting them to achieve their goals.”
Formed in 1864, Wrexham AFC is recognized as the oldest club in Wales and the third-oldest professional football team in the world. The historic club competes in League Two — the fourth tier of the English football league pyramid. Over the years, it’s built up a notable record, including 23 wins in the Welsh Cup — a few even against some of the biggest clubs in the sport. They’re also known for leaving their mark on both the English FA Cup and UEFA European Cup Winners’ Cup.
STōK Cae Ras, the team’s home, holds the distinction of being the world's oldest international stadium, with the Welsh national football team having played their first ever home match in Wrecham in 1877. To this day, it hosts international games and is also a filming location for the Hulu documentary series Welcome to Wrexham, where supporters can watch behind-the-scenes of their inspiring journey from underdogs to highly skilled competitors.
Now this historic club is making the leap into the modern age with a tech upgrade, driven by the end goal to create an “exceptional fan experience,” says Humphrey Ker, executive director of Wrexham AFC.
“HP's tech and know-how will help us achieve this, as well as improve and become more efficient everywhere at the STōK Cae Ras,” he says.
Starting from the 2023-’24 season, you can find the HP logo on the sleeve of Wrexham AFC matchday shirts. While additional details about the collaboration have yet to be unveiled, fans can look forward to more updates as the year progresses.