It’s always sunny in Wrexham

After the team sponsorship by stars Ryan Reynolds and Rob McElhenny brought the spotlight to this corner of Wales, they’re amping it up with a technology partnership with HP.

By Lauren Grayson — July 24, 2023

Less than a mile from the centre of Town

A famous Old stadium crumbling down

No-one's invested so much as a penny

Bring on the Deadpool and Rob McElhеnney


So goes the chorus of the rousing football chant for the Wrexham Association Football Club (AFC), created by The Declan Swans, cheering on the turnaround of their beloved team. 

Wrexham’s prospects recently turned for the better when earlier this month, the team’s celebrity owners officially named HP as its global technology partner. The new collaboration aims to fuel the club's growth, revolutionize the fan experience, and make a lasting impact on the community of Wrexham in North Wales. 

Co-chairmen of the team and actors Rob McElhenney (It’s Always Sunny in Philadelphia) and Ryan Reynolds (Deadpool) shared the exciting news via YouTube in a straight-facedly hilarious promotional video, where both shed light on historical parallels between HP and the club as well as their vision for the team — all while playfully admitting the need for a tech upgrade.

WATCH NOW: Ryan Reynolds and Rob McElhenney announce the new partnership

"HP was born in a garage in 1939 and has become one of the leading technology brands in the world. Wrexham Association Football Club was born in a bar in 1864 and is on its way to great things,” said McElhenney and Reynolds. “We could not think of a better partner on this ride, for the club and community. Plus, our tech game really needs an upgrade — pretty sure we still have flying toasters as screensavers on some of our computers."

Although the connection between two Hollywood celebs and a UK football team may not be clear at first, their passion and appreciation for the sport dates back to their youth. "I don't remember any specific game, I just remember watching with my dad," said McElhenney.


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Hoping to turn Wrexham into a “global force” and breathe new life into the local community, the pair acquired the team in November 2020. Since then, it has gained over 1.5 million followers across social media platforms and drastically increased ticket sales, with the average home attendance now reaching nearly 10 thousand people. 

As part of the partnership, HP will equip the Welsh club with technology – including PC accessories, high-performance laptops, and hybrid work-enabling services — which will be integrated into the club's day-to-day operations, improving efficiency for the team both on and off the field.

Starting from the 2023-’24 season, fans can find the HP logo on the sleeve of Wrexham AFC matchday shirts.

Starting from the 2023-’24 season, fans can find the HP logo on the sleeve of Wrexham AFC matchday shirts.

However, the collaboration isn’t limited to in-house improvements; it also aims to create a positive impact that extends far beyond goal posts.

“As with football, technology has the power to connect and unite people all over the world,” says Vikrant Batra, global chief marketing officer at HP. “The passion of Wrexham’s fans to rally around their beloved football team, throughout the highs and lows, has been an inspiration to us at HP. We’re excited to bring the power of our technology to the club and broader community, supporting them to achieve their goals.”

Formed in 1864, Wrexham AFC is recognized as the oldest club in Wales and the third-oldest professional football team in the world. The historic club competes in League Two — the fourth tier of the English football league pyramid. Over the years, it’s built up a notable record, including 23 wins in the Welsh Cup — a few even against some of the biggest clubs in the sport. They’re also known for leaving their mark on both the English FA Cup and UEFA European Cup Winners’ Cup.

STōK Cae Ras, the team’s home, holds the distinction of being the world's oldest international stadium, with the Welsh national football team having played their first ever home match in Wrecham in 1877. To this day, it hosts international games and is also a filming location for the Hulu documentary series Welcome to Wrexham, where supporters can watch behind-the-scenes of their inspiring journey from underdogs to highly skilled competitors. 

Now this historic club is making the leap into the modern age with a tech upgrade, driven by the end goal to create an “exceptional fan experience,” says Humphrey Ker, executive director of Wrexham AFC. 

“HP's tech and know-how will help us achieve this, as well as improve and become more efficient everywhere at the STōK Cae Ras,” he says. 

Starting from the 2023-’24 season, you can find the HP logo on the sleeve of Wrexham AFC matchday shirts. While additional details about the collaboration have yet to be unveiled, fans can look forward to more updates as the year progresses. 


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