HP’s channel conference returns, ushering in a new era of partnership

The HP Amplify Partner Conference — the biggest in three years — highlighted high-growth segments and sustainability.

By Lauren Grayson — April 4, 2023

On a busy spring morning in downtown Chicago, businesspeople streamed through the McCormick Place Convention Center with notebooks and lattes in hand. They were there to see the latest from HP at its three-day Amplify Partner Conference, the biggest gathering of more than 2,000 employees and partners in three years.

In addition to being wowed by a road-ready race car equipped with HP and Poly communications gear and PCs made with recycled aluminum and used cooking oil, attendees also were able to demo new products and learn how to take advantage of opportunities across high-growth segments including gaming, hybrid work, workforce services, cybersecurity, and sustainability.

CEO Enrique Lores set the tone as the first keynote speaker by sharing the inspiration behind this year’s theme: “Future Ready, Together We Win”.

"At the core of our ‘Future Ready’ plan — our portfolio, our operations, and our team — is to be ready for the opportunities ahead," Lores said. "It is important for HP to remain a trustworthy and transparent company — a company that you can rely on at a personal level that will continue to drive innovation across all our categories, and will drive success for all of us together.”


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Attendees heard executive speakers from across HP’s businesses, as well as guest speakers from key partners and industries, including from AMD, Intel, and NASDAQ.  The HP lineup included CFO Marie Myers; Tuan Tran, president of Printing, Imaging & Solutions; Alex Cho, president of Personal Systems; Dave Shull, president of Workforce Services & Solutions; CCO David McQuarrie; Chief Supply Chain Officer Ernest Nicolas; Chief Corporate Affairs and Communications Officer Stella Low, CISO Joanna Burkey; Chief Sustainability Officer James McCall;  Kobi Elbaz. GM of Global Channel, and Helena Herrero, managing director, Southern Europe, Middle East and Africa.

Product news and program enhancements

At the event, HP announced several new partner benefits and program enhancements, aimed at driving greater agility, simplification, growth, and collaboration. In addition, the company rolled out new products and services for printing, gaming, hybrid work, and enterprise digital enablement.

HP CEO Enrique Lores with AMD CEO Lisa Su discussing their partnership on the new HP Dragonfly Pro laptop.

HP CEO Enrique Lores with AMD CEO Lisa Su discussing their partnership on the new HP Dragonfly Pro laptop.

HP Color Jet Series with TerraJet Toner is HP’s most seamless, sustainable, and secure printer to date, with up to 25% faster printing speed, 27% reduced energy when printing, 28% less plastic in the cartridge, and 78% less plastic in packaging. It’s available in six colors to brighten office spaces and also features built-in Wolf Essential Security and the ability to “self-heal,” allowing smart technology to recognize when it’s lost Wi-Fi connection and automatically reconnect.  

Customers can further upgrade their printing experience and prioritize organization with the HP Smart app. Once downloaded, users can print, scan, and share documents with their printer whenever and wherever they are.

Innovating at the heart of hybrid 

With a 2022 study showing 44% of the workforce will be remote or hybrid by 2025, HP is pivoting to keep up with the shifting employee needs, productivity, and expectations, according to Dave Shull, president of HP’s Workforce Services and Solutions business.

“My mission is very simple. I want to enable our customers to ensure that their employees are a workforce for growth,” Shull said. “The world has changed fundamentally and there is a once-in-a-lifetime opportunity in front of us to develop world-class services, but we have to do it together.”

Among these world-class services is HP Anyware, an award-winning enterprise software designed to improve the digital workspace with secure access from any location. Workers can also embrace the freedom of hybrid work using products optimized for performance, collaboration, and productivity; including commercial PCs, workstations, peripherals, and services that deliver exceptional experiences from anywhere. 

As industry leaders, HP recognizes that customization expands into the realm of entertainment. With 62% of gamers preferring a PC that fits their entire life as opposed to a single purpose gaming system, having the right device enables higher performance and productivity. From OMEN displays, to PCs, to HyperX accessories, HP is committed to offering immersive and enriching gaming experiences.

HyperX 3D-printed, personalized gaming accessories (left to right): Quadcast Microphone with a fantasy microphone holder, Alloy Origins keyboard with 3D keycaps, Cloud Alpha Wireless headset with rams horns accessory, 3D-printed dragon character.  

HyperX 3D-printed, personalized gaming accessories (left to right): Quadcast Microphone with a fantasy microphone holder, Alloy Origins keyboard with 3D keycaps, Cloud Alpha Wireless headset with rams horns accessory, 3D-printed dragon character.  

Joining HP leaders in a panel discussion about the future of gaming was skateboarding legend, entrepreneur, and philanthropist Tony Hawk. When asked to describe similarities between skateboarding and gaming, Hawk drew from years of personal and professional experience.

“Your board is different from the next person’s board and has to feel right for you, just like gaming machines,” he said. “Just like skateboarding, you don’t have to be a pro to make a career out of it, be a part of the community, or be in it for a living.”

Other gaming luminaries who had cameos: Hannah Rose, gaming influencer and creator with over 5 million followers across her channels and Heather “sapphiRe” Garozzo, an esports pioneer-turned-executive who was inducted into the Esports Hall of Fame in 2019.

Recognizing partners for making impactful change

Another moment of anticipation for attendees was the inaugural HP Amplify Impact Awards presented by James McCall, chief sustainability officer at HP. Aligning with the company’s goal to help channel partners become more sustainable, diverse, and equitable; the awards recognized those making a difference in their home countries and beyond.

Head of Global Channel Strategy Mary Beth Walker and HP Chief Sustainability Officer James McCall present at the inaugural HP Amplify Impact Awards. Australia Channel Director Chelsea Rossney accepted the global diversity, equity, and inclusion award on behalf of IT services provider Truis.

“HP Amplify Impact is one of our most influential programs because while we can have a meaningful impact as a singular company, we are so much more powerful when we work with our thousands of channel partners,” McCall said.

Demonstrating best overall sustainability performance, South Africa’s Introstat was named the Global Winner of the inaugural Amplify Impact Awards. The Sustainability Business Award, the Climate Action Award, The HP LIFE Award, and The Diversity, Equity, and Inclusion Strategy Award were also presented to five winners.

“When we empower our partners, we can accelerate change across the IT industry,” McCall said. 


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