Poised for a post-pandemic photo revival
Keeping the printer in tune with how people want to view and share their photos meant updating printout size options to reflect the popular square format of Instagram and the panoramic or landscape format that most smartphones are now capable of capturing with wide angle shots.
However, the design team wasn’t just focused on keeping the printer current — they also had their eyes on the future. While the HP ENVY Inspire was developed in the midst of the pandemic lockdown, the team also tried to maintain an optimistic outlook and consider consumer needs in a post-pandemic future. What kind of a printer would be needed when remote working and remote learning were integrated into people’s everyday lives, with hybrid work or occasional stints with at-home learning?
“We were thinking about the fact that when the pandemic came to an end, people would get out and about in droves, make up for lost time, travel, go to events, celebrate with friends, go to birthdays, and have the wedding celebrations that were on hold,” says Walter. “All of those things drive the taking of photographs, so we spent a bunch of time thinking about how can we amp up the photo capabilities in the printer.”
The team, in collaboration with their HP Smart app team colleagues, added custom, two-sided photo printing capabilities, with the back of the photo automatically including the date and location — all with a couple clicks.
“One of my coworkers was playing with this feature and printed me out a photo and sent it to me as a postcard during the lockdown,” Golob says. “When we’re all stuck at home, it’s kind of fun to take a picture and send it to somebody [through the mail]. It just kind of opens the world up for creativity.”
The team also greatly enhanced the printer’s photo quality for richer, more vibrant printed photos that look more like what you see on your smartphone screen and better preserve the new memories people will be making.
“This printer makes it easy for us to print our favorite moments and use photos for school activities instead of just keeping them on my phone,” Patenio says. “They look amazing, and that just makes us want to print more.”