When Dr. Jane Gooddall was a little girl growing up in Bournemouth, England, one of her best friends was a beech tree in her yard that she would climb, read stories to, and share secrets with. It was from its branches that she first dreamed of living in the forest. After dedicating her life to studying and protecting endangered animals around the world, the 88-year-old primatologist is now using her voice and platform to protect, preserve, and nurture that early love of hers — trees.
HP recently launched a new campaign called “Plant a Tree with HP” in partnership with Jane’s Green Hope, an initiative of the Jane Goodall Institute in partnership with the Arbor Day Foundation to plant, protect and restore Earth’s forest.
From April through June, a portion of profits from HP purchases — including PCs, printers, and supplies — will go to the Jane Goodall Institute to plant one million trees by the end of this year.
Jane’s Green Hope comes on the heels of her commitment to help plant a trillion trees by 2030, a grassroots extension of 1t.org’s Trillion Trees campaign, which sets as a global goal the number of trees needed to help offset most of the carbon dioxide produced from emissions that are causing the planet to overheat.
With the 150th anniversary of National Arbor Day on April 29, the campaign makes it incredibly easy for everyone to get involved, either by planting a tree and registering it, or donating funds to help replant trees in the places that need them the most.
For this project, trees will be planted in the US (to replant areas of Washington State, Florida, West Virginia and Oregon affected by natural disasters, wildfire; and damage from disease and insects); indigenous areas of the Brazilian Amazon; and a unique lemur habitat in Madagascar.
The Jane Goodall Institute carefully vets and selects particular NGOs to work with on planting trees across the globe to ensure that the right native tree species are selected, local communities are involved, and there is ongoing care to nurture successful growth.
Jane’s Green Hope is an urgent call for individuals to get involved in the movement. Though the call to action is immediate, the results will be a legacy that Goodall dreams of.
The Garage connected with Dr. Goodall about her mission and why there is not a moment to spare in joining her in her efforts.