Printer security is key for consumers and businesses
Security is just as important for printers as it is for laptops, desktops, or smartphones, as cyber criminals will exploit any vulnerability in any connected device.
Dave Prezzano, HP’s global head of Print Services and Solutions, says the company aims to handle security issues without users having to install anything extra or proactively take precautions. “We will build devices that are connected to the cloud, anticipate your needs, and resolve security and technical challenges without you having to do anything,” pledges Prezzano.
He points to Netflix as an example of a service that manages users’ security behind the scenes. Prezzano says print services should be just as simple: “No manual required, it should just work.”
Protecting the environment now and into the future
HP is working with groups like World Wildlife Fund as part of HP’s Sustainable Forests Cooperative, an initiative designed to catalyze forest restoration, protection, and improved management. HP is committing to the restoration, protection, and conservation of 200,000 acres of forest in Brazil and China, an area equal to the size of New York City.
“In Brazil, we will restore a thousand acres of native forest using funds from HP,” says Linda Walker, senior director of forests at the World Wildlife Fund. “This will accelerate our efforts to reconnect iconic species like the jaguar, and improve water quality and quantity in watersheds that supply Rio and Sao Paulo.”
HP’s environmental efforts go well beyond paper. They include helping suppliers reduce emissions through science-based targets, and closing the loop on plastic waste, such as with products like Original HP ink cartridges. Eighty percent of Original HP ink cartridges contain up to 70% post-consumer recycled content. The company has also committed $200 million in water-based inks to help reduce water pollution.
“We also want to drive technologies that create less paper waste and more efficient paper consumption,” says Anneliese Olson, head of HP’s print category. This is also a business imperative for us,” she adds. “Customers are preferring sustainable companies and 70% of consumers link their purchasing preference to brands they trust.”
Sustainability efforts are increasingly important to customers and therefore the bottom line. In a 2019 Nielsen survey of sustainable consumerism, 83% of millennials agreed with the statement that “it’s important for companies to implement programs to improve the environment” and 75% agreed “… they would change their purchasing habits to reduce their own environmental impact.”
According to Olson, in 2018 HP generated $900 million in new revenue where Sustainable Impact was a key differentiator.