Modern Life

Can a room full of strangers help redefine the "all-American" family?

A moving social experiment from HP brings a new perspective to the family portrait.

By Alina Dizik — August 28, 2018

Modern Life

Can a room full of strangers help redefine the "all-American" family?

A moving social experiment from HP brings a new perspective to the family portrait.

By Alina Dizik — August 28, 2018

When Lilah Jones signed up to participate in a social experiment on behalf of HP, she wasn’t ready for the range of emotions she’d feel throughout the day.

That morning she walked into a studio space on Chicago’s West Side and learned her task was to assemble an “all-American" family out of a crowd of children and adults – 13 actual families whose members would be standing separately. She was trepidatious about putting togther strangers for a family portrait, but she went for it anyway. “It felt a little uncomfortable, but in really a good way,” she adds. 

What does a family look like?

Jones was one of six participants invited to take part in a social experiment hosted by HP in an effort to capture the modern all-American family portrait earlier this summer. HP brought 54 total strangers to create a microcosm of what it means to live in today’s America. (The experiment is part of HP’s Family Portraits campaign, a series of company initiatives that advocate for increased diversity and inclusivity.) They were chosen to be representative of the 2010 census and highlight the country’s diversity.

After families arrived, the participants entered the room and one-by-one compiled a family from the crowd of strangers to create their version of an "all-American" family portrait. “It was questioning our ideas of conscious and unconscious bias – and not something that’s often talked about,” says Jones. "We need to change the definition of the all American family."

“It was an emotional experience to see how people chose the supposed families,” said one mom. “As people, we often judge, but sometimes the truth is the complete opposite.”

Director Annie Saunders coordinating the excited kids and families.

Director Annie Saunders coordinating the excited kids and families.

Real people and real emotions

Behind the scenes, it was nerve-wracking to create the experiment with real families – and a gaggle of young children not used to the chaos of filming equipment, says Annie Saunders, the director and moderator, who spoke to each of the 13 families over the phone the night before. That morning Saunders welcomed them to a living room style setup and encouraged them to explain what it’s like to be part of their family. Later, the families were asked to walk the room in choreographed movements – hugging, shaking hands or dancing around together. In between takes, kids snacked or took advantage of a toy-filled green room.

Hours later, strangers were slowly turning into friends.

 “We’ve been admiring the room and how much warmth is in it,” says a 38-year-old mother of a toddler from Oak Park, Illinois who took part in the shoot with her husband and toddler son.

“There’s a lot of excitement and a lot of energy,” added a 40-year-old father from Chicago’s Orland Park suburb, who attended with his husband and toddler daughter. “There’s a lot of good interaction between strangers that we didn’t expect to happen.”

Ultimately, spending a rainy summer Saturday with perfect strangers was worth it, says one 32-year-old, stay-at-home mother who is part of a two-mom household and joined with her 10-month-old son who was sleeping in her arms. “It was an emotional experience to see how people chose the supposed families,” she says. “As people, we often judge, but sometimes the truth is the complete opposite.”

One of the participating families: Brittany and Brandi Artis and their ten month old son.

One of the participating families: Brittany and Brandi Artis and their ten month old son.

The American family today

While 6 out of 6 participants guessed wrong when making their family match ups, the goal wasn’t to pair the families correctly, but to challenge preconceptions. The social experiment helped spotlight the beauty and range of American families and the broad spectrum of what makes a family portrait around the country, according to Carlos Ricardo, HP’s Americas Head of Print Marketing. “People love photos of their families – and it made us think about the family photo and how the family itself has evolved,” says Ricardo. (In 2018, 74 percent of survey respondents identify an All-American family as being white, heterosexual with children whereas only 35% of respondents fit that profile, according to HP data.)

Even for the families themselves, seeing what family pairings the participants put together helped them confront their own stereotypes and biases, explains a 38-year-old mother of seven children who is a first-generation American of Mexican descent.  (Four of her children were present.) “I got emotional watching the reactions of the choosers,” she says. “It’s a nice reminder that we are all one human family.”

To wrap up the day, families reunited for family portraits printed on HP’s ENVY Photo printers. Later those portraits were arranged on a gallery wall for choosers to understand who were the true family units, from a single dad with an adopted daughter to a husband and wife and their four children. It was the ultimate visual. “Everyone was crying – it’s beautiful to see those genuine reactions in the moment,” Saunders recalls.

Seeing the family photos in print – and the act of posing for them – helps spotlight the true magic of families, adds Saunders. “It’s a powerful experience standing with your family and all looking out to the same direction – it’s a ritual we do only when we have our photograph taken.”

Learn what the HP study revealed about the perception of the "all-American" family.